Destination development includes experiential food tourism product development, industry education and training, and strategic partnership development. In order to develop destinations, the CTA follows a specific, tested process to create world-class food tourism strategies.

Our process is unique and makes use of a proprietary software developed by our team called The Experience Assessment Tool or, for short, EAT™.

The Experience Assessment Tool will map where you are now and where you want to go.

The starting point to successful culinary tourism development is an understanding of your current offering and level of market readiness. EAT was developed as a inventory, advanced search, and analytics tool to help provide this foundation.

Once we understand where you’re at, we combine that data with industry research, in-market work, and the knowledge of our team of experts to develop a variety of in-depth experience, product, and partnership recommendations. We also provide guidelines and timelines for your destination on the implementation of the strategic recommendations.

With a comprehensive strategy and continued access to EAT™, your destination will be well positioned to progress to where you want to go.


  • Destination Development & Strategic Planning
  • Inventory & Assessment
  • Workshop Coordination
  • Stakeholder Engagement
  • Visitor Experience/Product Development
  • New Tourism Business Planning
  • Existing & Potential Market Demand Assessment


Interested in developing food tourism? Give us a shout.