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Barb colour

Barb Shopland

Senior Food Tourism Developer

Barb is the founder and principal of 2gener8 solutions inc., a results-based consulting practice in the food and agri-food sectors. Her work with clients includes strategic design, partnership development, community engagement, curriculum development and training, and project management.   Barb's training and passion in the food and beverage sector and experience as an entrepreneur have been instrumental in the scope of work and results generated in the private and public sectors including the development of the food and entrepreneurship strategy for Georgian College, the strategic growth plan including the facilities’ upgrade and expansion of the George Brown Centre for Hospitality and Culinary Arts, and the 10-year Ontario Culinary Tourism Strategy and Action Plan for the Ministry of Tourism. She was one of the founders of the Ontario Culinary Tourism Alliance (OCTA) and served on the board from 2008 – 2009.  Barb has also worked with the food and farming community assisting food business entrepreneurs in proof of concept and strategic business planning and has worked with regional economic development organizations in North America to develop food cluster concepts to improve economic development. Barb is the Executive Officer of the Essa District Agricultural Society, Past Chair of the Toronto Food Business Incubator (now called Foodstarter), Past Vice Chair of the Greater Toronto Area Agricultural Action Committee (GTA AAC), Past Chair of the Ontario Culinary Tourism Alliance (OCTA), and Past Director of Cuisine Canada. In 2006 Barb received the University of Toronto Arbor Award and in 2008 she was inducted as a Fellow in the Ontario Hostelry Institute (OHI).